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The Baseball Factory
Starting Lineup

It takes a great team to make Baseball Factory a valuable program for our student-athletes.

Meet the Team

Executive Team

  • Steve SclafaniChief Executive Officer/Founder

    Executive Team

    Steve Sclafani

    Chief Executive Officer/Founder

    Over the past 24 years, Steve has led Factory Athletics to the top of the youth player development and college recruiting landscape. Starting in 1994 with Baseball Factory, and since then expanding to add Softball Factory, Volleyball Factory and Football Factory, Factory Athletics has helped more than 75,000 players earn more than $1 Billion in scholarships.

    Steve’s vision began through his own personal experience as a college athlete at University of Pennsylvania (’93), where he played Second Base for the Quakers. It was there he met his then-teammate and now business partner Rob Naddelman (’95) and the dream of Baseball Factory began. At just 23 years of age, Steve launched the Baseball Factory in 1994 in Columbia, MD.  Steve’s ability to create new opportunities for athletes nationwide revolutionized the player development process and transformed the college recruiting landscape.

    Under the leadership of Steve and Rob, the company has grown to over 70 full-time and 2,000 part-time employees holding more than 1,000 events across the country for athletes ranging from 11-to-18 years old. The Factory has attracted such prestigious partners and sponsors as Under Armour, Easton, Dick’s Sporting Goods, Gatorade, Little League Baseball, Babe Ruth Baseball, PONY Baseball and Softball, American Legion Baseball, ASA/USA Softball and many more.

    In a continuing effort to revolutionize the player development industry and help more kids reach their full potential, Steve recently worked with the renowned Dr. James Driskell to research and author “Stressors in Youth Batting Performance” and “Game Time Pressure Training Handbook.” Both publications have been ground breaking in showing not only how stress and pressure affect performance, but ways players can train to overcome these stressors and be more successful.  In addition, Sclafani and Driskell authored “Reducing the Effects of Game Day Pressures through Stress Training” published in the Journal of Sport Psychology in Action.

    Throughout his career, Steve has received numerous honors for his leadership and business success, including the Baltimore Business Journal’s 40 Under 40, honoring the 40 top executives under 40 years of age making a name for their business. Steve also earned a 2012 SmartCEO/Clifton Gunderson Future 50 award, which recognizes the Greater Baltimore area’s 50 fastest-growing companies based on employee and revenue growth over the past three years. In addition, he has been featured nationally in Business Week and CNNFN as well as locally in the Baltimore Sun and Washington Post. Steve has also been a featured speaker at the Ivy Sports Symposium at Harvard University and is currently an adjunct professor at Georgetown University Sports Industry Management program.

  • Rob NaddelmanPresident

    Executive Team

    Rob Naddelman


    In 1995, Rob joined forces with his former college teammate and founder Steve Sclafani to expand and build The Baseball Factory. Under Rob’s direction, The Baseball Factory has grown by over 1000% in the past 10 years. Rob is currently a member of the prestigious Young Presidents Organization (YPO) – Baltimore/Washington DC Chapter, a member of the National Registry of Who’s Who in Executives and Professionals, and was written up in Business Week with Steve Sclafani as successful business leaders on a national scale. Rob is also the Executive Director of The Baseball Factory’s Foundation which helps at risk youth excel in the classroom by using baseball as an incentive. Rob is a graduate of the University of Pennsylvania where he was a two time All-Ivy League selection, an inductee into the Penn Baseball Hall of Fame as a member of the 1995 Ivy Championship Team, and competed in the 1995 NCAA Division I College World Series Midwest Regional.

  • Steve BernhardtChief Baseball Officer

    Executive Team

    Steve Bernhardt

    Chief Baseball Officer

    Steve joined Baseball Factory in 1998 after a five-year playing career in the Colorado Rockies organization. As Chief Baseball Officer, he oversees all Baseball Factory events and instruction. Steve previously served as an Associate Scout with the Colorado Rockies. He received his B.S. from the University of Richmond where he was an All-Conference player. Steve is Chairman of the Under Armour All-America Game selection committee.

  • Dan ForesterSenior Vice President of Player Development

    Executive Team

    Dan Forester

    Senior Vice President of Player Development

    Dan joined Baseball Factory in 2001 as a Player Development Coordinator and now the Factory’s VP of Player Development. Dan oversees and manages our Player Development Coordinators across the United States. He has worked with high school athletes since 1993. Dan has been instrumental in moving players thru our program and helping them get to the next level. Dan attended Ithaca College, where he played lacrosse.

    States Represented: United States

  • Jim GemlerChief Program Officer

    Executive Team

    Jim Gemler

    Chief Program Officer

    As the Director of On-field Sessions, Gemler schedules, organizes and executes all Under Armour Tryouts and Signature College Recruiting (SCR) sessions throughout the country. Jim will work to secure top-notch former college coaches, professional scouts and former professional players to work at each event. Gemler’s coaching experience includes stints at the University of Akron and most recently at Pennsylvania State Behrend. Jim’s playing career included a stop at the University of North Carolina – Asheville before he transferred to the University of Akron. He received numerous accolades while at Akron including Preseason All Mid-American Conference candidate, Collegiate Baseball “Top Prospect,” Mid-American Conference All Academic Team and Akron’s Defensive Player of the Year. He earned a B.S. in Finance from Akron and recently earned a Master’s in Business Administration (M.B.A) from Penn State in Spring 2006.

  • Dave PackerExecutive Player Development Coordinator, VP of Business Development

    Executive Team

    Dave Packer

    Executive Player Development Coordinator, VP of Business Development

    Dave has been with the Baseball Factory since 2001, first serving as a Signature College Recruiting Program Representative. In 2002, he became director of the Signature College Recruiting Program. Since 2006, Dave has served as a Regional Player Development Coordinator for the east coast and most recently, was named Executive Player Development Coordinator for Baseball Factory. Dave will now have a major focus on building our Exclusive College Recruiting Program and FDI Programs.

    He graduated from the University of Maryland in 2002, with a double major in Marketing and Logistics.

    States Represented: AL, DC, DE, FL, GA, IA, KY, LA, MD, MO, MS, NC, NJ, PR, SC, TN, VA, WV

  • Justin RoswellVice President, Tournament Division

    Executive Team

    Justin Roswell

    Vice President, Tournament Division

    Justin joined the Baseball Factory in 2001 serving in the scouting, event coordination, and player development departments. In 2007, he became the Director for Team One Baseball, which is the showcase division of Baseball Factory. As Senior Director he heads up the player identification process for all Team One Regional Showcases. Justin also manages the day-to-day operations of Team One including the website. In addition to directing Team One Baseball, Justin also heads up the Under Armour Tournament Division. Justin graduated from California State University – Fullerton, where he received his degree in Business Administration, with an emphasis on management.

Player Development

  • Chris BrownSenior Player Development Coordinator

    Player Development

    Chris Brown

    Senior Player Development Coordinator

    Chris joined the Baseball Factory in September of 2007 after receiving his Bachelors Degree in Management from Gettysburg College. He currently serves as a Senior Player Development Coordinator. Chris played football and baseball while attending Gettysburg College and currently resides in Highland, MD.

    States Represented: AL, DC, DE, FL, GA, IA, KY, LA, MD, MO, MS, NC, NJ, PR, SC, TN, VA, WV

  • Adam DarvickExecutive Player Development Coordinator

    Player Development

    Adam Darvick

    Executive Player Development Coordinator

    Adam joined Baseball Factory in December of 2006 right out of college, where he earned his Bachelors Degree in Sport Management and Mass Communication from Towson University. Recently, Adam was promoted to Executive Player Development Coordinator. He has worked with the Brooklyn Cyclones dealing with Game Day Operations and the Communications Department at Sports Illustrated.

    States Represented: AR, CAN, CT, IN, MA, ME, MI, NH, NY,OH, PA, RI, TX, VT, WY

  • Steve NaglerExecutive Player Development Coordinator

    Player Development

    Steve Nagler

    Executive Player Development Coordinator

    Steve joined the Baseball Factory in 2001 as a Player Development Coordinator and was promoted to Senior Player Development Coordinator in 2006.  He received his degree in Sports Management/Business Administration from Robert Morris College in Pittsburgh, PA in 1989.  Since joining the Baseball Factory, Steve has worked with hundreds of high school baseball players, providing guidance in college recruiting and identifying ways for them to improve on their baseball abilities.  Steve works with players from the Midwest, Northeast, Texas and Nevada.

    States Represented: AR, CAN, CT, IN, MA, ME, MI, NH, NY,OH, PA, RI, TX, VT, WY

  • John PerkoExecutive Player Development Coordinator

    Player Development

    John Perko

    Executive Player Development Coordinator

    John joined the team at the Baseball Factory in 2004 as Team Sales Coordinator and was promoted to Director of Team Sales in 2006. John is now the Executive Player Development Coordinator. Along with serving as the Company liaison for all equipment, apparel, and footwear sponsors and retail partners, John assists the CEO and Executive Vice President of Baseball Operations with designated projects and on-field events. John began his career in the sports industry by gaining experience from the two largest sports agencies in the world, IMG and Octagon. John also worked in the front office for the Cleveland Indians. A graduate from the Robert E. McDonough School of Business at Georgetown University, the management and marketing double major also lettered in two varsity sports, the Hoyas division one baseball and football programs.
    States Represented: AK, AZ, CA, CO, HI, ID, IL, KS, MN, MT, ND, NE, NM, OK, OR, SD, UT, WA, WI

  • Rob OnolfiSenior Player Development Coordinator

    Player Development

    Rob Onolfi

    Senior Player Development Coordinator

    Rob joined the Baseball Factory in 2008 after receiving his Bachelor’s Degree in Business Administration from Frostburg State University. Since then Rob has worked with thousands of players to help achieve their goal to play college baseball at every level. Rob played football at Frostburg State and was a member of the 2003 ACFC Championship Team that also won the Regents Cup. As a high school football standout, Rob was a three time All-County Selection and was named 2002 Howard County Defensive Player of the Year before graduating from Long Reach High School. He currently serves as a Senior Player Development Coordinator.

    States Represented: AK, AZ, CA, CO, HI, ID, IL, KS, MN, MT, ND, NE, NM, NV, OK, OR, SD, UT, WA, WI

  • Patrick WuebbenRegional Player Development Coordinator

    Player Development

    Patrick Wuebben

    Regional Player Development Coordinator

    Patrick worked in the telecommunications industry after playing his college baseball at Loyola Marymount University in Los Angeles where he received a degree in Marketing. He went on to coach baseball at Loyola High School in Los Angeles for four seasons before starting with The Baseball Factory in February 2006.

    States Represented: AK, AZ, CA, CO, HI, ID, IL, KS, MN, MT, ND, NE, NM, NV, OK, OR, SD, UT, WA, WI

  • Corson FidlerRegional Player Development Coordinator

    Player Development

    Corson Fidler

    Regional Player Development Coordinator

    Corson serves as a Regional Player Development Coordinator at the Factory by helping players and their families successfully navigate the college recruiting process. Growing up in New York, Dallas, and Boston, Corson studied mathematics at Hobart College and played soccer at the Division III level, including a trip to the NCAA playoffs in 2006. He taught upper school math at independent schools for six years prior to joining the Factory, where he coached soccer and hockey at the JV and Varsity levels, was named Coach of the Year, and helped guide the hockey program to a state championship. Corson earned his master’s in Sports Industry Management at Georgetown University with a concentration in Business, Finance, and Operations.

    States Represented: AR, CAN, CT, IN, KY, MA, ME, MI, NH, NY, OH, PA, RI, TX, VT, WY

  • Josh EldridgeRegional Player Development Coordinator

    Player Development

    Josh Eldridge

    Regional Player Development Coordinator

    Baseball has always been part of Josh’s life as the Lorton, Virginia native is a Baseball Factory alum. After playing baseball at Hayfield High School, Josh went on to play four years of college baseball at the Division 1 level for Old Dominion University and also received the opportunity to play summer baseball in the prestigious Cape Cod League. 

  • Matt SammarcoRegional Player Development Coordinator

    Player Development

    Matt Sammarco

    Regional Player Development Coordinator

    Matt grew up in New Canaan, CT and played baseball at Lasell University. During his senior season at Lasell, he earned Second Team All Conference honors. After graduation, Matt coached baseball in New York City and later took a position in the front office for the 2018 New York – Penn League Champion Tri-City Valley Cats, the Single-A affiliate of the Houston Astros.

  • Ryan SchwartzRegional Player Development Coordinator

    Player Development

    Ryan Schwartz

    Regional Player Development Coordinator

    Ryan played high school baseball for Kenny Kulina (a former scout and coach with the Factory) and then played college ball at Lebanon Valley College. Ryan had an impressive career at Lebanon Valley College where he was named team captain and First Team All-Conference in 2012, as well as the record holder for games played and walks. After his career at LVC, Ryan went onto earn a Masters Degree at University of Florida among other accomplishments in the sports industry.

National Tryouts

  • Patrick LawrenceNational Director of Player Identification
  • Gabe VertucciRegional Director of Player Identification

    National Tryouts

    Gabe Vertucci

    Regional Director of Player Identification

    Gabe has spent his entire life playing, watching, and being a student of the game of baseball. He was a four-year varsity starter at shortstop, helping to lead his South River High School team to a 4A Maryland State Championship in his senior season as captain of the team. After high school, Gabe played collegiate baseball at the JUCO level. After two years, he received a scholarship to play Division II baseball at Coker College and finished out his degree at Salisbury University this past May.

  • Matt UlrichRegional Director of Player Identification

    National Tryouts

    Matt Ulrich

    Regional Director of Player Identification

    Matt recently graduated from Millersville University where he was a sidearm reliever for the 2016 DII National Runner-Up Millersville Baseball Team and served as a Student Assistant Coach after completing his eligibility. Before playing at Millersville, Matt was a starting pitcher for Three Rivers CC in Missouri. During breaks in college Matt would give pitching and hitting instruction at a facility near his hometown.

Baseball Operations

  • Pete BuckSenior Regional Event Coordinator, Mid-Atlantic & Northeast
  • Mark DanielsScouting & Evaluation Crosschecker

    Baseball Operations

    Mark Daniels

    Scouting & Evaluation Crosschecker

    Currently an associate scout with the Atlanta Braves and head coach of the six-time State Champion Virginia high school, Mark has worked more Baseball Factory events, and helped more Factory players than anyone on our staff. He’s also spent time scouting for the Cleveland Indians and Arizona Diamondbacks, making him extremely qualified for his current position as the Factory’s Scouting and Evaluation Crosschecker. Mark oversees all Baseball Factory College PREP and National Tryout sessions in the southeast, and he coaches and evaluates at several Player Development events each year, such as the Under Armour All-America Pre-Season Tournament.

  • Scott DemetralRegional Event Coordinator, Midwest
  • Nolan FullerSenior Director, Baseball Player Development Events

    Baseball Operations

    Nolan Fuller

    Senior Director, Baseball Player Development Events

    Nolan is the Senior Director of Baseball Player Development Events with Baseball Factory. He has been working full-time in the Baseball Operations department since 2012, coordinating and running events across the country. Nolan is a graduate of the University of South Carolina Beaufort, where he played and coached under the tutelage of Professional Coach, Rick Sofield. In 2012, Fuller helped the Sand Sharks make their first NAIA World Series appearance – where they finished ranked 7th in the Nation. In his four years at USCB, the Sand Sharks compiled a record of 142-75.

  • Ryan LiddleSenior Director, Athlete Experience and Partner Activation

    Baseball Operations

    Ryan Liddle

    Senior Director, Athlete Experience and Partner Activation

    Ryan played his college baseball at Penn State – Behrend, where he was a middle infielder. In 2009, he interned for Baseball Factory in the scouting department. He rejoined Baseball Factory in 2010 and now serves as the Senior Director of Athlete Experience and Partner Activation and is involved in nearly all aspects of event operations.

  • David SittonRegional Event Coordinator, Texas & Southern Midwest

    Baseball Operations

    David Sitton

    Regional Event Coordinator, Texas & Southern Midwest

    A legend in Texas high school baseball, David is the former President of the Texas Baseball Coaches Association and was the Head Coach at Humble High School for 31 years. The field at Humble is now named in his honor. David also spent several years as a batting practice pitcher for the Houston Astros, so you know you will get quality BP when he runs a Baseball Factory session. David oversees events in Texas and the Midwest, evaluating players and utilizing his experience and extensive network of contacts to help Factory players.

  • Chad AddisonRegional Event Coordinator, Southern California & Southwest

    Baseball Operations

    Chad Addison

    Regional Event Coordinator, Southern California & Southwest

    Having been a Recruiting Coordinator for the University of California-San Diego and a coach in the prestigious Cape Cod League, Chad is used to evaluating and developing talented players. Add in his administrative experience as the Athletic Director at Capistrano Valley High School and Chad has the perfect skill set to coordinate and run Baseball Factory events. He has been doing just that for the last ten years throughout Southern California and the entire Southwest region.

  • Don JamersonRegional Event Coordinator, Northern California & Pacific Northwest

    Baseball Operations

    Don Jamerson

    Regional Event Coordinator, Northern California & Pacific Northwest

    As the Head Coach of St. Mary’s College for six years, Don evaluated, recruited and developed players at the Division I level in the baseball-rich state of California. Combine that experience with his playing background at Cal State University, East Bay and in the minor leagues with the San Francisco Giants, and Don can do it all on the field. He runs Baseball Factory events throughout Northern California and the Northwest and works several player development events as a coach, instructor and scout.

  • Randy HodgeEvent Logistics Coordinator

    Baseball Operations

    Randy Hodge

    Event Logistics Coordinator

    Randy is the Event Logistics Coordinator for Baseball Factory. He is also an NATA-certified Athletic Trainer who has worked in high school, collegiate and professional settings. Randy was the trainer for The Citadel who played in the 1990 College World Series. Prior to his stint at The Citadel, he interned with the Philadelphia Eagles. For the past 24 years, he has taught Elementary School and has been the High School Athletic Trainer at Virginia High School in Bristol, Virginia. Randy has been working with Baseball Factory since 2002, providing excellent event efficiency and overall quality, and loves the game of Baseball.

  • Talmadge NunnariHitting Coordinator

    Baseball Operations

    Talmadge Nunnari

    Hitting Coordinator

    As a former Major League player and Division I college coach, Coach “T” is well known as one of the most respected hitting coaches in the country.  Coach T is the Factory Hitting Coordinator, having worked with thousands of young players throughout his time with Baseball Factory. From middle school to high school players, to college and beyond, Coach T knows how to bring out the best in each and every hitter. His information, garnered through an All-American career at Jacksonville University, his journey to the Big Leagues with the Montreal Expos and a coaching stint at JU, is outstanding and his ability to diagnose and “fix” an issue with a hitter makes him a special instructor.

  • Chris KievitAthleticism Coordinator

    Baseball Operations

    Chris Kievit

    Athleticism Coordinator

    Chris played baseball at Long Island University as a catcher and is USA Weightlifting certified and has his masters in coaching and conditioning.

  • Mike LandisDirector, Operations and Player Development

    Baseball Operations

    Mike Landis

    Director, Operations and Player Development

    Mike is the Director of Operations and Player Development at the Factory. After playing collegiately at Montgomery College where he played in two JUCO World Series, Landis joined the Factory in 2012 and has helped to run events across the country such as Pirate City, Vero Beach, Cape Cod, as well as Little League and National Tryout events. He was the Assistant Head Coach and Recruiting Director at Hood College in Frederick, MD from 2014 to 2016 and the Head Coach at Seneca Valley High School in Maryland in 2014.

  • Danielle LawsonSenior Director of Human Resources and Office Logistics
  • Hasan KarimRegional Scout

    Baseball Operations

    Hasan Karim

    Regional Scout

    Hasan comes to the Baseball Factory as a Regional Scout with a background in coaching, spending time with various programs in the state of Michigan. Karim has a coaching certification in the American Sports Education Program and is the Administrator, Program Developer and Coach at All Fields Hitting Academy in Michigan. Hasan has previous experience coaching in high school, in addition to summer and collegiate team ball.

  • Mitch McGillRegional Scout

    Baseball Operations

    Mitch McGill

    Regional Scout

    Mitch has been part of the Baseball Factory since 2013, working specific Player Development events including Dodgertown at Vero Beach, Pirate City, and the Omaha National World Series. After finishing his baseball career at Virginia Intermont College, McGill has been teaching and coaching at the high school and junior college levels in Tennessee, Colorado, and currently North Carolina.

  • David WipkowskiRegional Scout

    Baseball Operations

    David Wipkowski

    Regional Scout

    David is a Baseball Factory Regional Scout and is a 1998 graduate of North Hills High School in Pittsburgh, Pennsylvania where he was an All-Section right-handed pitcher his senior season. He played the next four years at the collegiate level at the University of Akron. Wipkowski has been a Baseball Factory scout since 2003.

College Recruiting

  • Bernadette BechtaAcademic Advisor

    College Recruiting

    Bernadette Bechta

    Academic Advisor

    Bernadette serves as the main academic contact for all players and parents in the Exclusive Program. With over 20 years of experience as a teacher and advisor at the high school level, Bernadette will provide families with guidance on topics ranging from application essays to financial aid. In addition, Bernadette’s two sons have both gone through the Exclusive Program so she knows the ins and outs of the process from a parent’s perspective.

  • Dan MooneyExecutive Director of College Recruiting

    College Recruiting

    Dan Mooney

    Executive Director of College Recruiting

    Dan serves as a Senior Director of the Exclusive Program. Dan began his collegiate career as a catcher at Brevard Junior College. He later transferred to North Carolina State University where he was a two-time All-Atlantic Coast Conference performer. After college, Dan played professionally in the Boston Red Sox organization where he reached the double-A level before being forced to retire after an injury.

  • Matt RichterDirector of College Recruiting

    College Recruiting

    Matt Richter

    Director of College Recruiting

    Originally from Southern California, Matt began his college baseball career as a catcher at the University of Arizona. He later transferred to Westmont College in Santa Barbara, CA where he wrapped up his playing days. After graduation, he began his coaching career at the high school level in Northern California before returning to Westmont where he spent four years as an assistant coach. He had a coaching stint at Azusa Pacific University as well before moving to Ohio in 2007. Matt spent seven years as a General Manager, coach, and youth baseball coordinator in the Great Lakes Summer Collegiate League. Since moving to Ohio, he has assisted at Cedarville University and Sinclair Community College in Dayton, OH and has operated as an Associate Scout for the Atlanta Braves. Matt’s relationship with Baseball Factory began in 2002 when he was recruiting several Factory players. He began to scout for the organization in 2003 and soon came on to assist in the Exclusive College Recruiting program on the West Coast. He has also operated as a Regional Scout, Coach, Instructor ( including the 2011 Under Armour All-America Game at Wrigley Field) and Player Development Coordinator during his 16 years with the Factory. Matt resides in Xenia, Ohio with his wife Erin, and their seven children.

    States Represented: AR, CAN, CT, IN, MA, ME, MI, NH, NY,OH, PA, RI, TX, VT, WY


  • Dr. James DriskellFactory Development Institute Consultant


    Dr. James Driskell

    Factory Development Institute Consultant

    Dr. James Driskell was brought on by Baseball Factory to help develop the Game Time Pressure Training and Simulation program. Driskell along with CEO Steve Sclafani have researched and authored, “Stressors in Youth Batting Performance” and “GTP Training Handbook”. Both publications have been ground breaking in showing how stress and pressure affect performance and ways players can train to overcome these stressors and be more successful.

    Dr. Driskell has over 20 years research experience in stress, performance, and training. He has served in the government, academia, and private sector. He is the President of Florida Maxima Corporation adjunct professor of psychology at Rollins College, Winter Park, FL. Dr. Driskell has conducted research for Naval Air Warfare Center Training Systems Division, National Science Institute, FAA, Defense Modeling and Simulation Office, STRICOM, Army Dugway Proving Ground, and other organizations. He has authored over 100 articles and papers, including recent publications in the Journal of Applied Psychology, American Psychologist, Human Factors, Journal of Experimental Social Psychology, Military Psychology, Small Group Research, Journal of Occupational Health Psychology, and Group Dynamics.

  • Keith MadisonRecruiting Consultant


    Keith Madison

    Recruiting Consultant

    Coach Madison joined Baseball Factory as a consultant in 2005 after retiring from the University of Kentucky in 2003. As a consultant with the Factory, Madison helps strengthen connections between the Baseball Factory, college and professional coaches to ensure that players were properly developed and capable of playing at the next level. His knowledge of the college recruiting process from a head coaching perspective is second-to-none for the Baseball Factory College Recruiting Program. Not to mention his long list of connections in the college baseball world has helped in placing many of Baseball Factory’s Exclusive College Recruiting Program players.

  • Rick SofieldSpecial Advisor to Baseball Operations


    Rick Sofield

    Special Advisor to Baseball Operations

    Rick Sofield served as the field coordinator for the New York Yankees, Pittsburgh Pirates, Los Angeles Dodgers and Montreal Expos and is a former AAA Manager for the Colorado Rockies. Sofield also coached at the college level serving as the Head Coach for the University of Utah, University of South Carolina – Beaufort and the Assistant Coach at the University of South Carolina. Rick currently is the third base coach for the Pittsburgh Pirates and was previously the manager of the West Virginia Power, the Class A affiliate of the Pittsburgh Pirates. Sofield is a former first round pick in the major league draft for the Minnesota Twins and boasts three years of big league playing experience. Rick will work as a Special Advisor to Baseball Operations.

  • Mike ToomeyScouting Consultant


    Mike Toomey

    Scouting Consultant

    Mike Toomey is the Special Assistant to the General Manager (KC Royals) has signed on to be a Scouting Consultant for Baseball Factory in 2006. Mike has an extensive background in Scouting and Coaching.  Currently in his 25th year of professional baseball, Coach Toomey has served as field manager, coach, instructor, and international advance scout for the New York Mets. Mike is respected by his peers as an astute evaluator of talent and as an accomplished teacher. He began his coaching career at The George Washington University (GWU); leading the team to three NCAA Eastern Regional bids. He was elected to the GWU Hall of Fame in 1989. Mike also is a member of the Hall of Fame at Montgomery College in Rockville, Maryland. Coach Toomey has worked for the Pittsburgh Pirates, the Texas Rangers, and the New York Mets. In 1992, he was named Major League Baseball Scout of the Year.

  • Rich PasqualeCollege Recruiting and Baseball Operations Consultant


    Rich Pasquale

    College Recruiting and Baseball Operations Consultant

    Currently an associate scout for the Baltimore Orioles and formerly, a coach at every level of NCAA Baseball, Rich has the unique ability to both evaluate players and teach the game. He has unmatched energy and passion that shows through at every Baseball Factory where he is a scout and instructor. As the former Head Coach at Division I Youngstown State University and Division III LaRoche College, as well as an assistant coach at the University of Pittsburgh and Division II Slippery Rock, Rich knows what it takes to play at every level of college baseball. He’s been instrumental in helping the careers of many young players over the years and continues that today with each Factory player that he encounters.

Creative Team

  • Amanda BeckDatabase Marketing Manager

    Creative Team

    Amanda Beck

    Database Marketing Manager

    Amanda first worked for Baseball Factory as a member of the Marketing department immediately after graduating from college. After relocating to Salisbury, Maryland and then Winston-Salem, North Carolina, she returned to the team in May 2009 as the Database Marketing Coordinator. Amanda earned her degree in Communications at Salisbury University where she was a four year member of the nationally ranked women’s lacrosse program.

  • Brian JohnsonSenior Multimedia Producer

    Creative Team

    Brian Johnson

    Senior Multimedia Producer

    Brian started as a video intern with the Baseball Factory in the summer of 2004 while working on his Bachelors of Art from the University of Maryland, Baltimore County.  He graduated Cum Laude from the UMBC Imaging and Digital Arts program with a minor in Sociology.  His IMDA focus was in Interactivity while he also took film/video courses.  Brian played varsity lacrosse for 5 years with the UMBC Retrievers.  He became the Media Designer for the Baseball Factory in the spring of 2006 where he helps in all aspects of video production, graphic design, and website design.

  • Tom KreftVideo Editor

    Creative Team

    Tom Kreft

    Video Editor

    Tom started as a video intern in the Spring of 2011. He previously graduated with his Bachelors of Art from the University of Maryland Baltimore County where in majored in Film/Video. He also received an Associates Degree of Applied Science in Graphic Design from the Community College of Baltimore County. He was hired full time as a Video Editor for the Baseball Factory in July 2012, where he helps in all aspects of video production, and is in charge of editing videos for clients who have registered for the College PREP Program.

  • Wei XueSenior Director of Web Development

    Creative Team

    Wei Xue

    Senior Director of Web Development

    Wei started with Baseball Factory as an intern in July of 2007 while finishing up his Bachelors Degree in computer science. Wei then went on to accept a part-time position in January of 2008. Wei is currently the Lead Developer.

  • Karlyn RichinsDirector of Marketing

Financial Team

  • Michael LardieriVP of Finance

Retail & Sales Team

  • Kevin HeinrichRetail & Team Sales Director

    Retail & Sales Team

    Kevin Heinrich

    Retail & Team Sales Director

    Kevin started with Factory Athletics in December of 2016 and is the Retail and Team Sales Director. He grew up in Columbia, MD playing baseball and hockey in high school and earned a degree in marketing from Salisbury University in 2008. Before coming to Factory Athletics, Kevin worked in team sales for the previous seven years.


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